Skincare is an important part of life that is often overshadowed by makeup. Skincare products often end up damaging our skin with a ton of side effects due to the harsh chemicals in them, but browsing through Nykaa- India’s most popular beauty platform, I stumbled upon Skinella products that are made from superfoods and are super healthy for the skin!
Dolly Kumar, is the innovative genius behind the concept of using superfoods for skincare. She is the founder of Cosmic Nutracos and contrary to many budding entrepreneurs, she is totally self-made as she did not receive any private funds and has zero debts! She rightly identified that the existing brands were not catering to one target group – girls between the ages of 15 and 25, digital natives who were looking for complete skincare solutions. Grabbing the opportunity, she launched Skinella, a brand that provides a complete skincare range to this target group whose products are made with superfoods.
Dolly Kumar is a cosmetics engineer with a BTech degree in Cosmetics Engineering. After completing her education, she worked with many cosmetic companies, before starting Cosmic Nutracos in 2017, the parent company of Skinella and GAIA, a health food and nutritional supplements brand. After three years of extensive research and development, conceptualising products and market surveys, they all led to the creation of a complete range of products that catered to girls and young women and was launched as Skinella in 2017 . In a male dominate industry, Dolly sometimes felt that a woman needed to work harder than a man to be taken seriously. She struggled to leave her mark and had to leave behind societal norms to establish herself in the beauty industry.
“We realised there are a number of skincare products in the market. However, very few were talking to teens and making products especially designed for their needs,” she says.
Using natural ingredients in skincare was something that was done by Indians since time immemorial, and Dolly says that the infusion of fruits and superfoods for skincare is not alien to India.
“We all know superfoods are very beneficial when we consume them, imagine how good they can be when you apply them topically on your skin,” she says.
In order to appeal to teens, Dolly named her skincare ‘Skinella’. In addition to using natural ingredients, skinella products are vegan, cruelty free and completely free of chemicals and are PETA certified as well!
Since 2017, Skinella has launched a wide range of products from body butters to lip balms . The products are available in leading retail outlets across India and on e-commerce platforms like Nykaa, Amazon, FlipKart and PayTm Mall.
In a unprecedented move, Dolly introduced Skinderella, an annual beauty pageant in 2018 which as a platform where women can question the beauty standards that have been set up by the society. It aims at empowering women by giving them the courage in overcoming challenges related to body image, skin issues, societal pressure and much more. Dolly explains that the pageant, unlike others, does not judge contestants on their body type, fairness or other stereotypical standards.
“There is no swimsuit round. There are no fake questions on wanting world peace or wanting to be like Mother Teresa. Every girl is judged on how candid she is and natural beauty that stems from within. Skinderella was launched to encourage young girls to become confident and build self-esteem and be their real and genuine versions,” she added.
With Skinella, she has currently expanded the company’s presence internationally to countries including Nepal, Bhutan, Cambodia, Myanmar, and others.
To boost your skin’s overall health with all natural ingredients, definitely try out Skinella’s products! Jump onto any of the beauty platforms to order now and let us know your experience in the comments below!
